Techniques of Propaganda and Persuasion

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If it is likely to annoy the audience, indirect name-calling is used. In this case, sarcasm is employed. Cartoons and photographs are used in name-calling. This technique is often used in politics. In the 'Plain Folks' propaganda technique, common people are attracted on the basis of their common values. The current vernacular of the target audience is used. Scholastic speech seems artificial. So errors are made on purpose to give the feeling of spontaneity.

This technique is used with glittering generalities. It is used in political documentaries. The 'Half truth' technique makes use of a deceptive statement. Double meaning may be used to misinterpret a truth. Only the facts in favor of the propagandist are used.

The Art of Influence: A Propaganda Primer

The advertisement of comparison between Apple Macintosh and Windows computers is an example of card stacking. The success of this technique lies in the choice of facts or cards and the way they are stacked by the propagandist. At times, direct order is used whereby decision-making of the audience is simplified by telling them the steps they need to take.

Propaganda and Persuasion Techniques by Lauren Barry on Prezi

On the other hand, 'Unstated assumption' is used when the propagandist does not want to state the concept explicitly. Here the concept is repeatedly implied. The technique of demonizing the enemy, makes the people with an opposing standpoint, appear inferior.


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  • Techniques of Propaganda and Persuasion.

The use of the term 'gooks' for NLF soldiers during the Vietnam War-era is an example of this type of propaganda. Obtaining disapproval is another technique of obtaining disfavor of an idea by signifying that it is of the 'hated lot' of the society. Children are most vulnerable to different types of propaganda techniques. They cannot reason to decide whether a message is propaganda or not.

They are highly fascinated by the media and influenced by the behavior of their peers. They assimilate propaganda promiscuously.


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Embeds 0 No embeds. No notes for slide. Propaganda 2. The guarantee of Germany military strength! This is a satiricalexample.

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How is it a satire? Fear Propaganda SamplesView this video for examples of the various techniques mentioned abovePropaganda Collection of Examples. You just clipped your first slide! Clipping is a handy way to collect important slides you want to go back to later. Now customize the name of a clipboard to store your clips.

Visibility Others can see my Clipboard. Cancel Save. For better effect, brands may use hyperboles, metaphors or lyrical phrases to attract more attention. You probably get the picture.

What Are the Seven Techniques of Propaganda?

Now, this type of propaganda uses a completely opposite approach to glittering generalities. As the name suggests, this propaganda technique involves using derogatory phrases to create a negative opinion about someone or some other brand. Consequently, the brand may also speak negatively about an idea. For instance, a company that sells plant-based products may talk about how inhumane it is to kill animals.

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For this purpose, they may also criticize fast food chains businesses. This type of propaganda uses a technique to project certain qualities this can either be positive or negative of a person, ideology or object to other things and people. For example, major soft-drink brands were accused of having traces of pesticides a couple of years ago.

While these allegations were on the rise, the entire carbonated-drink industry took a hit. During this same period, fruit juices and other drinks were able to do great business. We hope this detailed guide has provided you plenty of insight on the different types of propaganda. Save my name, email, and website in this browser for the next time I comment. Notify me of follow-up comments by email. Notify me of new posts by email. This site uses Akismet to reduce spam.

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