Resonate: Present Visual Stories that Transform Audiences

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Interesting insights and contrasts keep the audience leaning forward, waiting to hear how each new development resolves. Stand out. Be uniquely different. Nothing has intrinsic attention-grabbing power in itself. The power lies in how much something stands out from its context.


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You can have piles of facts and still fail to resonate. Use plenty of facts, but accompany them with emotional appeal. Relying too much on proof distracts you from the real mission—which is emotional connection.

Resonate Present Visual Stories That Transform Audiences

Stories are the most powerful delivery tool for information, more powerful and enduring than any other art form. No one wants to date, work with, or sit through a presentation given by someone like that. A good presentation is a satisfying, complete experience. To create the call to adventure, put forth a memorable big idea that conveys what could be.

Oppositional content is stimulating; familiar content is comforting. Together, these two types of content produce forward movement.

Resonate: Present Visual Stories that Transform Audiences

Ultimately, there are only two emotions—pleasure and pain. A truly persuasive presentation plays on those emotions to do one of the following: Raise the likelihood of pain and lower the likelihood of pleasure if they reject the big idea. Raise the likelihood of pleasure and lower the likelihood of pain if they accept the big idea. Facts alone are not sufficient to persuade. They need to be complemented with just the right balance of credibility and content that tugs at the heartstrings.

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Presentations that follow rabbit trails lead nowhere and leave the audience lost in a confused maze of dead ends. Screenwriters carefully ensure that the emotions are moving between pain and pleasure so that the audience remains engaged. You have the opportunity to shape the future through your imagination. Imagining a future where your idea has been implemented will keep you inspired to communicate your idea passionately.

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Resonate: Present Visual Stories that Transform Audiences

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Full Name Comment goes here. Are you sure you want to Yes No. Be the first to like this. No Downloads. Views Total views. Actions Shares. Embeds 0 No embeds. No notes for slide. Description Please continue to the next page Tagline: How to give a presentation with passion, persuasion, and impact.


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